Variety Children’s Charity
BRANDING FOR CHILDREN’S CHARITY 2020
Children Charity, Variety
Brand Book & Assets
Variety is a children’s charity brand that supports education, supplies as well as a place to stay. This is a brand that speaks out and reaches people for help to make a children’s dream come true. As for my first inspiration to change up and transform the brand into a more fun and bright but sophisticated typography so that it grabs the older generation's attention as well as expressing thermal reasons why this brand started.
Hope, share and the idea of the bigger picture because children are our future. This is the main reason I chose a bright color palette to express a child persona which can touch the elder heart to give a helping hand. To capture a joyful youthful look I kept all the design elements very simple, and the circle is the main shape I play around with while designing. The reason behind this circle is the bright ‘sun’. Seeking a brighter future and giving light to children hope and dreams therefore circles were placed everywhere throughout my branding assets.
Contact Zone
Supervised By Dot Georgoulas