Cultural Expectation Campaign
FROM NOW ON I WRITE MY OWN STORY 2021
Cultural Expectations Posters
An age timeline concept
Cultural Expectations Diary
I plan my own life concept, 2021
Cultural Expectations Small Notes
Expressing expectations through typography, 2021
Cultural Expectations Communications App
Connecting & Sharing App, 2021
Cultural Expectations Outdoor Poster
Bus Stop Poster, 2021
Cultural expectations are standard, where rules and a guided set of behaviors that passed down through the older generation’s experiences, media, and various platforms, etc. A problem we should take notice is people often take those saying and turning expectations into a tasks they must achieve. The campaign ‘From now on,’ will strongly highlight to stand strong as an individuals and being able to walk the path by ourself. Rather than a layed out path created by others and having to walk along to what other expected of you to do.
A timeline concept that portrays cultural expectations that are often expected of people to achieve in life. This poster demonstrates what people have to be reminded of consistently throughout various age groups.
A communication app design targeting university students by connecting the community to share their difficulties as well as how they solve in certain situations. The two main sections within this app, first is the ‘Your Advice’ this is where you share your experience and thought on a topic to help the community.
The reason for this is people often give better advice to others rather than for themselves. The section is ‘Suggestions’ this is where you can find other people’s previous advice on a certain topic. Each topic a divide by hashtags which will easier for criteria search. The last section would be ‘Changes I’ve Made’ can be recorded to see your progress.
Contact Zone
Supervised By Simone Hills